Top 5 Health and Fitness Apps in Brazil for Q4 2023

During the fourth quarter of 2023, the top 5 Health and Fitness apps in Brazil demonstrated notable trends in downloads, revenue, and active users on a unified platform. Here’s a closer look at their performance.

Flo Period & Pregnancy Tracker from Flo Health Inc. saw a steady increase in weekly revenue, peaking at around $60K in mid-December. Weekly downloads fluctuated, starting strong with over 100K in early October and dipping to 75K by mid-December, before recovering to 95K by the end of the month. The app maintained a high level of user engagement with active users peaking at approximately 2.34M in early October, though there was a slight decline to around 2.16M by the end of the quarter.

Drogasil: Drogaria Online 24h had a consistent performance in terms of weekly downloads, reaching a high of 104K in late October. The app’s active user base showed steady growth, peaking at 378K in late October, and ending the quarter with 345K active users.

Raia - Farmácia 24 horas experienced a notable increase in weekly downloads, hitting a peak of 112K in late October. Active users for the app followed a similar upward trend, starting at 237K in late September and reaching 334K by the end of October, before settling at 276K by the end of December.

StepWinner demonstrated significant fluctuations in weekly downloads, starting at 123K in late September and dropping to 8K by mid-December. Despite this, the app saw a peak in active users at 275K in mid-November, ending the quarter with around 171K active users.

Strava: Run, Bike, Hike from Strava Inc. maintained strong weekly revenue, peaking at approximately $66K in mid-December. Weekly downloads remained relatively stable, averaging around 60K, with a peak of 66K in late December. The app also saw a significant increase in active users, reaching over 1.05M by the end of the quarter.

These insights were sourced from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.